Comparison Guide
eRank vs Marmalead: Which Etsy SEO Tool Is Better?
eRank has a permanent free plan and starts at $5.99. Marmalead has no free tier and starts at $19, but sells a $300 lifetime licence.
Quick verdict
For a beginner, eRank is the clear starting point: its free plan has no time limit and covers 5 keyword lookups and 5 listing audits a day, which is enough to research one product properly, and its first paid tier is $5.99 a month. Marmalead has no free plan at all, so trying it means paying $19 for a month. But if you already know you will use an Etsy keyword tool for years, Marmalead's lifetime licence at $300 once works out at about $5 a month over five years — cheaper than any eRank tier, and eRank offers nothing comparable.
Choose eRank if
eRank better fits your current workflow and budget.
Choose Marmalead if
Marmalead better fits your current workflow and budget.
Compared tools: eRank vs Marmalead
Last updated: 2026-09-28
This page is based on publicly available information and editorial research. Always check current pricing, feature limits, integrations, and terms before buying.
eRank vs Marmalead: quick comparison
Both of these are Etsy-only keyword tools, and both are aimed at sellers who want to know which tags and titles are worth using. The difference that decides the choice for most people is not a feature list: eRank has a permanent free plan and Marmalead does not. Beyond that, the two price ladders are built on completely different logic. eRank charges a flat monthly fee for a daily allowance of lookups and audits. Marmalead charges for a billing period and gives you the same features either way, which is why its $300 one-off lifetime licence is the most interesting number on either pricing page.
| Feature | eRank | Marmalead |
|---|---|---|
| Free plan | 5 keyword lookups and 5 listing audits a day, no time limit | None — every plan is paid |
| Cheapest way in | $5.99/month (Basic) | $19/month billed monthly |
| Cheapest annual price | $65.99 a year, about $5.50/month | $190 a year, about $15.83/month |
| One-off payment | Not offered | $300 once, for lifetime access |
| Top published tier | Expert, $29.99/month with 500 lookups and 500 audits a day | Lifetime — same feature set as the monthly plan |
| What the tiers change | Daily lookup and audit caps | Billing period only, not features |
| Metered usage or credits | None | None |
| Platforms covered | Etsy only | Etsy only |
| Standout features | Listing audits, shop tracking, AI Listing Helper | AI Description Critique, AI Generated FAQs, keyword forecasting, letter-grade listing scores |
How to decide between eRank and Marmalead
The better choice depends on your store size, selling platform, budget, workflow, and the specific problem you need to solve. Use the criteria below before committing to a paid plan.
Choose by workflow fit
Pick the tool that better matches your current store workflow, not just the one with the longest feature list.
Check pricing as you grow
Entry pricing can look similar, but costs may change as your store grows, your list expands, or you need advanced features.
Review switching costs
Before committing, consider setup time, integrations, data migration, cancellation terms, and how easy it is to move later.
The difference that decides it for a beginner: a free plan
eRank's free plan has no time limit and includes 5 keyword lookups and 5 listing audits a day, one shop of up to 50 listings, and one AI Listing Helper use a day. Five lookups is not a lot in absolute terms, but it is enough to research one product at a time properly, which is how a new seller actually works. Marmalead has no free tier: its pricing page offers monthly, quarterly, annual and lifetime, all paid. So the first decision is not which tool is better but whether you want to spend $19 to find out. If you are still working out whether keyword data changes your listings at all, eRank answers that question for nothing. If you have already decided you need an Etsy keyword tool and want the more guided workflow, paying Marmalead's $19 for one month is a reasonable way to compare them on your own listings.
The price ladder, tier by tier
eRank publishes four flat plans with no credits and no metered usage. Free is $0. Basic is $5.99 a month, or $5.50 a month billed annually at $65.99, and raises the daily allowance to 100 keyword lookups and 50 listing audits. Pro is $9.99 a month, or $7.92 billed annually at $94.99, with 200 lookups and 200 audits a day. Expert is $29.99 a month, or $22.50 billed annually at $269.99, with 500 of each a day. Marmalead's ladder works differently: monthly is $19, quarterly is $18 a month billed as $53, and annual is $16 a month billed as $190. The features do not change between those tiers — you are choosing a billing period, not a bigger allowance. On any like-for-like comparison of monthly cost, eRank is cheaper at every step: its most expensive plan is $29.99 against Marmalead's $19, but eRank's entry tier is $5.99 against Marmalead's $19, and there is a free tier underneath it.
Marmalead's lifetime licence changes the maths
Marmalead also sells a lifetime licence for $300 paid once, which its pricing page describes as about $5 a month and a 73% saving over five years. That is the one place Marmalead beats eRank on price, and it beats it comfortably: $300 once is less than eRank Expert at $29.99 a month for a year, and over five years eRank Expert would cost about $1,799 paying monthly, or about $1,350 if you pay annually. Either way it is more than the $300. eRank offers no equivalent — its plans are monthly or annual only. So the honest summary is not that one tool is cheaper than the other. It is that eRank is cheaper to start and cheaper month to month, while Marmalead is cheaper if you are committing for years. If you sell on Etsy as a long-term business rather than testing it, that $300 one-off is worth pricing against whatever you would otherwise pay each month.
Where the features actually differ
Both tools cover the basics: keyword ideas, search volume, and help deciding which tags to use. The differences are in the extras. eRank's strengths are listing audits and shop tracking — it will review an existing listing and tell you what to change, and it will track how a shop performs over time — plus an AI Listing Helper on every tier including free. Marmalead's strengths are on the analysis side: it grades your listings with a letter score across SEO factors and sales factors, forecasts how a keyword will perform three months ahead, shows keyword seasonality, lets you compare keywords side by side, and includes an AI Description Critique and AI Generated FAQs. Its MarmaMeters are the scoring mechanism behind its keyword recommendations. If you want a tool that audits what you have already published, eRank leans that way. If you want help choosing keywords before you publish, and a forecast rather than a snapshot, Marmalead's feature set is built around that.
Final recommendation
Start with eRank if you are new to Etsy SEO. It is the only one of the two with a free plan, that plan has no time limit, 5 lookups and 5 audits a day is enough to research one product properly, and its cheapest paid tier is $5.99 a month if you outgrow it. Choose Marmalead if you have already decided you need a keyword tool and you want the more analytical workflow — letter-graded listings, keyword forecasting, seasonality and AI critiques of your descriptions — and budget $19 for a first month rather than expecting to try it free. One note if you are comparing prices you read elsewhere: we had previously been unable to confirm Marmalead's current pricing from a public page and said so. Its pricing page now loads with the figures above, so that gap is closed, and the $300 lifetime licence is the number worth checking against your own timescale.
Read the full reviews
This comparison only covers the differences. Each review below goes deeper on pricing tiers, free plan limits, and who the tool is actually built for.
Etsy SEO Tools Review
eRank Review for Etsy Sellers
eRank has a permanently free plan with 5 keyword lookups a day, and paid plans start at $5.99/month. What the limits actually allow.
Etsy SEO Tools Review
Marmalead Review for Etsy Sellers
Marmalead publishes no free plan and no trial. Monthly is $19, annual is $190, and a $300 one-off licence covers lifetime access. What each plan changes.
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Frequently asked questions
Does Marmalead have a free plan?
No. Marmalead's pricing page lists monthly at $19, quarterly at $18 a month, annual at $16 a month and a lifetime licence at $300 paid once. There is no free tier and no free trial published on that page. eRank, by contrast, has a permanent free plan with 5 keyword lookups and 5 listing audits a day and no time limit.
Which is cheaper, eRank or Marmalead?
It depends on your timescale. Month to month eRank is cheaper: $5.99 for Basic against Marmalead's $19, with a free plan underneath. Over years Marmalead can be cheaper: its lifetime licence is $300 once, which its pricing page describes as about $5 a month over five years, while eRank Expert at $29.99 a month would cost roughly $1,799 over the same period paying monthly, or about $1,350 paying annually. eRank does not offer a one-off plan.
Do eRank or Marmalead guarantee Etsy sales?
No. They help with keyword and listing research, but sales also depend on product demand, pricing, photos, reviews and competition. A higher keyword score does not create demand for a product nobody is searching for, and neither tool can tell you whether your product is worth selling.
Can I use both eRank and Marmalead?
Yes, and some sellers do, because their strengths sit at different points in the workflow: eRank for auditing listings you have already published and tracking shop performance, Marmalead for choosing keywords and forecasting before you publish. For a beginner, though, start with one. eRank's free plan lets you do that at no cost, and paying for two Etsy keyword tools before you know whether keyword data changes your listings is the wrong order.