eRank Review for Etsy Sellers

What is eRank?

eRank is an Etsy SEO tool used by sellers to research keywords, review listings, track trends, and understand competition. The thing that matters most for a beginner is that eRank's free plan has no time limit: it gives you 5 keyword lookups a day, 5 listing audits a day, one shop with up to 50 listings, and one AI Listing Helper use a day. Five lookups a day is not a lot, but it is enough to research one product properly before you write the listing, which is exactly how most beginners use it. Above the free plan there are three paid tiers — Basic at $5.99/month, Pro at $9.99/month and Expert at $29.99/month — and the jump from Free to Basic is the one that matters, because it raises the daily lookup allowance from 5 to 100 and the listing allowance from 50 to 200 for the price of a coffee. Two structural things are worth knowing before you subscribe: every tier is a subscription with no one-off or lifetime option, and the annual discount is much larger on the top tier than on the bottom one.

Pros and cons

Free plan and pricing

Free plan

A permanently free plan with no time limit. It is the strongest free tier on this site for a beginner, because 5 keyword lookups a day is enough to research one product at a time properly. The limit that actually ends the free plan is not the lookups, though — it is the catalogue. The free plan covers one shop with up to 50 listings, and the next tier up covers 200. A shop that grows past 50 active listings runs out of free plan on the analysis side well before it runs out of daily lookups.

• 5 keyword lookups per day
• 5 listing audits per day
• 1 shop, up to 50 listings
• 1 AI Listing Helper use per day
• No time limit

We check every free plan on this site by opening its signup page and reading the form. See which ecommerce tool free plans actually work for the full set of results side by side.

Plans

Pricing in detail

eRank publishes four flat plans. None of them use credits or metered usage, so the monthly cost is the monthly cost. Free is $0 with no time limit. Basic is $5.99/month, or $5.50/month if you pay annually ($65.99 up front). Pro is $9.99/month, or $7.92/month annually ($94.99). Expert is $29.99/month, or $22.50/month annually ($269.99). eRank labels the annual savings itself as "Save $6/yr", "Save $25/yr" and "Save $90/yr" — and that ladder is worth reading twice, because the discount is not the same size at every tier. On Basic, paying a year up front saves $6, about one month's fee. On Expert the same decision saves $90, roughly three months. So annual billing is close to a rounding error on the cheapest tier and worth taking on the most expensive one. What eRank does not offer is a one-off or lifetime licence: every tier is a subscription, and the cost continues for as long as you use the tool. Paying annually, five years works out at $329.95 on Basic, $474.95 on Pro and $1,349.95 on Expert. That is the honest way to weigh it against Etsy tools that sell a lifetime plan — eRank's entry price is the lowest on this site, but there is no point at which you stop paying.

Who should use eRank?

• New Etsy sellers learning SEO
• Sellers optimizing existing listings
• Shops researching tags and keyword ideas
• Etsy sellers who want competitor insights

Who should avoid eRank?

• Sellers on Shopify, Amazon, or their own store
• Shops that need more than 5 keyword lookups a day and will not pay $5.99
• Shops with more than 50 active listings that want to stay on the free plan
• Sellers who want to pay once and stop paying
• Sellers expecting guaranteed sales
• Users who do not want to learn keyword interpretation

Alternatives

If eRank is not the right fit, compare these alternatives:

• Marmalead
• Sale Samurai

Final verdict

eRank is one of the most practical Etsy SEO tools for beginners, and the free plan is the reason. Most Etsy SEO tools make you pay before you can see whether keyword data helps you at all, and eRank does not. The trade-off is that it is Etsy-only and the free tier caps you at 5 lookups a day and 50 listings, so it stops being enough once you are optimising a larger catalogue. At $5.99/month the step up is small enough that it is not a hard decision. The one thing worth knowing before you commit for the long term is that eRank has no lifetime option — it is a subscription at every tier, and over five years that adds up to $329.95 on Basic and $1,349.95 on Expert. Annual billing trims that, but the saving is $6 a year on Basic and $90 a year on Expert, so it only really pays on the top tier. If you want a low entry price and a real free plan, eRank is the one to start with; if you want to stop paying at some point, it is not the tool that lets you.

Frequently asked questions