Loox vs Judge.me: Best Shopify Review App for Small Stores

How to decide between Loox and Judge.me

The better choice depends on your store size, selling platform, budget, workflow, and the specific problem you need to solve. Use the criteria below before committing to a paid plan.

The free tiers are not the same shape

Loox's free plan covers up to 500 orders a month and includes the features the app is known for apart from one: photo reviews, more than 17 widgets, rich snippets in search results, review request emails and discount codes given in exchange for photo reviews. Video reviews are not on it — Loox's own plan comparison marks them paid-only — so the free tier is a photo review app, and video is the line the first paid plan crosses. For a store under 500 orders, that is a complete photo review setup for nothing, and it is the reason Loox is often recommended for visual products. Judge.me's free plan caps review volume not at all — it includes unlimited reviews — but it holds back advanced presentation, so the free tier looks plainer out of the box. So the free comparison is not 'which is more generous' but 'which limit will you hit first'. A store with 300 orders a month and visual products gets more from Loox free. A store that wants to display 5,000 reviews and does not care about the fanciest widget layout gets more from Judge.me free.

The crossover is 500 orders a month

Past 500 orders, Loox's paid tiers are $49.99 a month and then $299.99, and the price follows your total order count, so it steps up as you grow. Judge.me's paid plan is $15 a month, flat, and Judge.me states that this is the most you can ever pay — the cost is the same whether you process 50 orders a month or 5,000. Put those side by side at 1,000 orders a month and the difference is not marginal: Loox costs $49.99 and Judge.me costs nothing on the free plan, or $15 if you want the advanced presentation. At 5,000 orders a month it is $299.99 against $15. This is the single most useful number in this comparison, and it is the one that most reviews of these two apps leave out, because they compare the entry prices rather than the shape of the pricing.

Why Judge.me's pricing is unusual

Most apps in this category price by order volume or by review count, which means the bill grows with the store. Judge.me does the opposite: a flat $15 a month with no scaling cost, and a free plan whose only real cap is on presentation rather than volume. That makes it one of the few review apps where the cost is predictable a year ahead. The trade-off is on the platform side, and it is severe: Judge.me has sunset its apps on all non-Shopify platforms, with WooCommerce, Square and Squarespace ending on 31 October 2025, Duda on 31 December 2025, BigCommerce on 12 January 2026 and PrestaShop on 31 January 2026. After those dates the app and its data are permanently removed. Loox is Shopify-only as well, so if you sell anywhere else neither of these apps is available to you at any price.

Which one for your store

If photo and video reviews are central to how your products sell — fashion, beauty, home decor, accessories — and you are under 500 orders a month, Loox's free plan is the better deal, because it includes the photo features that Judge.me charges for. If you are past 500 orders a month, or you expect to be, Judge.me is the cheaper choice by a wide margin and its flat $15 removes the growth risk entirely. If you are unsure, work out your monthly order count first: that one number, checked against the 500-order line, answers the pricing question for both apps. One thing to note either way is that both free plans are installed from the Shopify App Store and the install form asks for your store address in the form your-store.myshopify.com, so neither can be evaluated without a Shopify store.

Read the full reviews

This comparison only covers the differences. Each review below goes deeper on pricing tiers, free plan limits, and who the tool is actually built for.

Related research

Continue your research with individual tool reviews, curated best tool lists, and category-level ecommerce software guides.

Which is cheaper, Loox or Judge.me?

It depends on your monthly order count, and the line is 500. Under 500 orders both are free, and Loox's free plan includes more for a visual store. Over 500 orders Loox costs $49.99 a month and then $299.99, while Judge.me's free plan still includes unlimited reviews and its paid plan is $15 flat. At 1,000 orders a month that is $49.99 against $0 or $15.

Do Loox and Judge.me have free plans?

Yes, both do, and they are capped differently. Loox's free plan covers up to 500 orders a month and includes photo reviews, 17+ widgets, rich snippets and review request emails, though video reviews are paid-only. Judge.me's free plan includes unlimited reviews but keeps advanced presentation features for paying customers. Neither requires a credit card, but both are installed from the Shopify App Store and ask for your store address.

Can I use either app if I am not on Shopify?

No. Both are Shopify-only. Judge.me has sunset its apps on all non-Shopify platforms: WooCommerce, Square and Squarespace ended 31 October 2025, Duda on 31 December 2025, BigCommerce on 12 January 2026 and PrestaShop on 31 January 2026, after which the app and its data are permanently removed. If you sell on another platform you need a different review app.

Can review apps improve conversion?

They can help build trust, but conversion also depends on product-market fit, page design, price and traffic quality. The pricing question is separate from the conversion question, and it is worth settling first: for a store under 500 orders a month both of these apps are free, so the decision at that size should be made on which presentation suits your products rather than on cost.