Loox Review for Shopify Stores

What is Loox?

Loox is a Shopify-only review app built around photo and video reviews, and its pricing page answers two questions that matter more than the headline price. The first is what the free plan is capped by. The plan is called Beginner and it costs nothing, but its "Total orders" row stops at 500, which the page defines as the total number of orders that can be processed on the plan. The second is which of the two features Loox is known for is actually free. Photo reviews are on the Beginner plan; video reviews are not. Loox's own plan comparison marks video reviews as paid-only, and the free plan's feature list names photo-review discounts, review request emails and multilingual support but never mentions video. So the free tier is a photo review app, and video reviews are the line the first paid plan is bought to cross. Above that line sit three plans — Beginner at $0, Convert at $49.99 a month and Unlimited at $299.99 a month — and the paid ones are billed by order blocks rather than as a flat fee, which is the third thing worth reading before you install it.

Pros and cons

Free plan and pricing

Free plan

Loox publishes a permanent free plan called Beginner at $0. It covers 500 orders — the page defines that as the total number of orders that can be processed on the plan — and includes photo reviews, review request emails, discounts for photo reviews and multilingual support. Video reviews are not included, and the vendor's comparison table marks them paid-only, so a store that needs video has to move to the $49.99 tier. The plan is installed from the Shopify App Store, so a Shopify store is required before it can be started.

• 500 orders in total, described by the page as the total number of orders that can be processed on the plan
• Photo reviews included; video reviews are not
• Review request emails, discounts for photo reviews, multilingual support
• Delivery-based scheduling is paid-only
• Requires a Shopify store — the plan is installed from the Shopify App Store

We check every free plan on this site by opening its signup page and reading the form. See which ecommerce tool free plans actually work for the full set of results side by side.

Plans

Pricing in detail

Loox publishes three plans, and the names matter because two of them are easy to confuse. Beginner is $0, Convert is $49.99 a month and Unlimited is $299.99 a month. The free plan's limit is stated in the comparison table's "Total orders" row, which the page defines as the total number of orders that can be processed on the plan: Beginner is 500, and both paid plans are Unlimited. What that row does not do is attach a period to the number: the figure the vendor publishes is 500 orders, and it is the row's own tooltip that defines what that means. The same table then draws the feature line, and it is narrower than the app's reputation suggests. Photo reviews, discount codes, bonus emails, free reminder emails, customisable email appearance and banners, and QR codes and review links are all marked as included on Beginner. Video reviews and delivery-based scheduling are not — video reviews is the row that decides the upgrade for most stores, because it is the one thing Loox sells that the free plan does not have. The paid plans are then billed by order block rather than as a flat fee. Convert's card carries a visible "Starting at" label, and the charge behind it is stated as 300 orders included in the base price plus $50 per additional 300 orders on the Shopify App Store listing. The vendor's own pricing page carries two versions of that same card: the Reviews version says $40 per additional 300 orders and the Reviews & Referrals version says $50, and the page's toggle switches between them. The two versions share the same three prices, so the toggle changes features and the step-up rate, not the headline. Two smaller details are worth recording. Every plan card's markup still contains a hidden price fragment of 14 that is never displayed, so a $14 figure for Loox is stale. And the page states that Loox helps over 130,000 brands and 3,000 Shopify Plus stores, which is the vendor's own claim rather than a verified count.

Who should use Loox?

• Shopify stores whose products sell on customer photos — fashion, beauty, home decor and accessories
• Stores doing up to 500 orders that want photo reviews without paying anything
• Stores already running Klaviyo or Omnisend that want review requests inside those flows
• Stores that need video reviews and are prepared to move to the $49.99 tier to get them

Who should avoid Loox?

• Sellers on WooCommerce, BigCommerce, Etsy or any non-Shopify platform
• Stores that need video reviews on a free plan, because video is paid-only here
• Stores that want a bill which does not move with order volume: Judge.me's $15 is flat and Loox's is not
• Stores well past 500 orders a month on a tight budget, where the step to $49.99 and then $299.99 arrives quickly
• Anyone who only wants plain text reviews and does not care how they are presented

Alternatives

If Loox is not the right fit, compare these alternatives:

• Judge.me
• Yotpo

Final verdict

Loox is the review app to pick when the photos customers send you are the thing that sells the product, and the free plan is why it is worth trying before you pay. It covers 500 orders and includes photo reviews, review request emails and photo-review discounts, which is a more generous starting point than Yotpo's 50 orders a month. The catch is that video reviews are not on it. That is the one feature the free plan withholds, and Loox's own comparison table says so plainly, so a store that wants video is choosing between $49.99 a month and not having it. Two numbers should decide the upgrade. The first is your order count against 500 — inside that line the free plan is a complete photo review setup. The second is the block charge on Convert: the base price covers 300 orders and then $50 is added for each further 300, so a store doing 1,000 orders a month is paying for the base plus further blocks, not $49.99 and no more. Against Judge.me, whose free plan is uncapped and whose paid plan is $15 flat at any volume, Loox costs more the moment you grow past 500 orders — and both are Shopify-only, so neither is an option if you sell anywhere else. Choose Loox for the presentation and the photo-first workflow; choose Judge.me for the bill.

Frequently asked questions